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Advocate Engine

Intelligent content curation for Employee Advocacy platforms

Dashboard showing analytics and content filtering

Real-time dashboard with AI-analyzed content, relevance scoring, and multi-channel copy generation

The Problem

Employee Advocacy platforms need fresh, relevant content for thousands of employees to share on social media.

Customer Success Managers spend 10-20 hours per week manually searching articles, writing social copies, and categorizing content by industry—a process that doesn't scale across 180+ countries.

Finance teams spend more time hunting content than engaging clients strategically.

The Solution

An autonomous pipeline that captures content from premium sources, analyzes it with AI, generates multi-channel copies in French, and surfaces the best articles through an intelligent scoring system.

How It Works

1. Content Capture

Every 6 hours, the system monitors 5 premium RSS feeds (TechCrunch, Fast Company, Blog du Modérateur, Les Échos, Le Monde), filtering articles by relevant keywords.

2. AI Analysis

Claude AI processes each article, generating:

  • Executive summary in French
  • Relevance score (1-10) for Employee Advocacy
  • Industry categorization
  • Sentiment analysis
  • 3 optimized copies: LinkedIn, Twitter, Intranet

3. Intelligent Deduplication

A validation layer cross-references URLs against the existing database, preventing duplicate content across sources and executions.

4. CSM Dashboard

Content managers filter by industry, sentiment, and relevance score, then approve or reject articles with one click. Analytics track system performance and content quality.

n8n workflow - RSS capture and AI analysis

The n8n workflow orchestrating RSS capture, AI analysis, and Airtable updates

n8n workflow - Analytics and metrics

Analytics workflow calculating system performance and content quality metrics

Stack

n8n Cloud (EU)
Workflow orchestration & automation
Anthropic Claude Sonnet 4
AI content analysis & generation
Airtable
Structured content database
React + TailwindCSS
Professional dashboard interface

Results

116
articles captured automatically
7.1/10
average relevance score
40h
saved per CSM per month
€144K
annual cost savings (10 CSMs)
Analytics detail

System analytics showing articles analyzed, average score, and top industry category